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1 publicity
- 'blisə-1) (advertising: There is a lot of publicity about the dangers of smoking.) publicidad, anuncios2) (the state of being widely known: Film stars usually like publicity.) publicidadpublicity n publicidadtr[pʌ'blɪsɪtɪ]1 publicidad nombre femenino\SMALLIDIOMATIC EXPRESSION/SMALLpublicity stunt truco publicitariopublicity campaign campaña publicitariapublicity [pə'blɪsət̬i] n: publicidad fn.• publicidad s.f.pʌb'lɪsətimass noun publicidad f; (before n) <agent, manager, office> de publicidad, publicitario[pʌb'lɪsɪtɪ]publicity stunt — ardid m publicitario
1. N1) publicidad f2) (Comm) (=advertising, advertisements) publicidad f, propaganda f2.CPDpublicity agent N — agente mf de publicidad
publicity campaign N — campaña f publicitaria
publicity manager N — director(a) m / f de publicidad
publicity officer N — directivo(-a) m / f de publicidad
publicity stunt N — truco m publicitario
* * *[pʌb'lɪsəti]mass noun publicidad f; (before n) <agent, manager, office> de publicidad, publicitariopublicity stunt — ardid m publicitario
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2 publicity
[pʌʹblısıtı] n1. публичность, гласностьto give publicity to smth. - предавать что-л. гласности
to seek publicity - добиваться /требовать/ гласности
to shun /to avoid/ publicity - избегать гласности
2. известность, слава3. 1) реклама, рекламированиеpublicity bureau /agency/ - рекламное бюро /агентство/, бюро рекламы и информации
publicity man = public relations officer [см. public relations 4, 3)]
publicity hound - неодобр. любитель саморекламы; человек, стремящийся видеть своё имя в печати
2) рекламные материалы (статьи, фильмы и т. п.)to write publicity - писать /сочинять/ рекламу
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3 publicity security officer
PSO, publicity security officerEnglish-Russian dictionary of planing, cross-planing and slotting machines > publicity security officer
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4 publicity security officer
Универсальный англо-русский словарь > publicity security officer
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5 publicity security officer
Military: PSOУниверсальный русско-английский словарь > publicity security officer
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6 Sachbearbeiter
Sachbearbeiter m PERS clerk, executive (person competent for a given matter; Beamter oder Sachbearbeiter des gehobenen öffentlichen Dienstes, etwa: executive assistant, administrative officer)* * *Sachbearbeiter
official (officer) in charge, clerk, (Sozialpflege) caseworker;
• für Termine verantwortlicher Sachbearbeiter (Werbung) traffic manager;
• zuständiger Sachbearbeiter desk officer, (Werbeträger) media man;
• Sachbearbeiter für Funkwerbung (Agentur) time buyer;
• Sachbearbeiter für Öffentlichkeitsfragen public-relations executive, publicity officer;
• Sachbearbeiter eines Werbeetats account executive. -
7 Sachbearbeiter für Öffentlichkeitsfragen
Sachbearbeiter für Öffentlichkeitsfragen
public-relations executive, publicity officerBusiness german-english dictionary > Sachbearbeiter für Öffentlichkeitsfragen
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8 agente
m f agentagente di cambio stockbrokeragente immobiliare estate agent, AE realtoragente inquinante pollutantagente di pubblica sicurezza police officeragente di vendita sales representativeagente di viaggio travel agent* * *agente s.m.1 agent: agente pubblicitario, press agent, (fam. amer.) flack (o huckster); agente letterario, literary agent; agente commissionario, commission (o sales) agent; agente di commercio, business agent; agente compratore, buying agent; agente di vendita, sales representative (o sales agent o selling agent); agente esclusivo, sole (o esclusive) agent; agente di spedizioni, forwarding (o freight o shipping) agent; agente marittimo, shipping agent (o ship-broker); agente immobiliare, estate (o land) agent, (amer.) realtor; agente di assicurazioni, insurance agent (o broker) // agente del fisco, inspector of taxes; agente delle imposte, assessor // (fin.): agente di cambio, stockbroker, ( del mercato monetario) bill-broker; agente che negozia merci in borsa, commodities broker // agente di polizia, policeman; agente investigativo, detective; agente ( del governo) federale, federal agent; agente antidroga, narcotics agent // agente doganale, customs agent (o officer) // agente di custodia, (prison) guard (o ward) // agente segreto, secret agent // (pol.) agente provocatore, 'agent provocateur' // agente diplomatico, diplomatic agent2 ( med, fis., chim.) agent: agente patogeno, fisico, chimico, pathogenic, physical, chemical agent; agente ionizzante, ionizing agent3 (gramm.) agent.* * *[a'dʒɛnte]1. sm1) Polizia policeman, police officer2) (incaricato) agent, representative3) Chim, Med, Meteor agent2.* * *[a'dʒɛnte] 1.sostantivo maschile e sostantivo femminile1) (di polizia, del traffico) officer, official2) comm. agent; (nello spettacolo) agent, business manager2.sostantivo maschile chim. med. ling. agentagente assicurativo o di assicurazione insurance agent, broker; agente di borsa stockbroker; agente di cambio (share)broker, stockbroker; agente di commercio sales representative; agente di custodia prison officer BE, prison guard AE; agente del fisco tax inspector; agente immobiliare (real) estate agent, property dealer; agente inquinante pollutant; agente investigativo detective; agente di polizia police officer; (uomo) policeman; (donna) policewoman; agente pubblicitario advertising agent, publicity agent; agente segreto secret agent, intelligence agent; agente speciale — special agent
* * *agente/a'dʒεnte/ ⇒ 18I m. e f.1 (di polizia, del traffico) officer, official2 comm. agent; (nello spettacolo) agent, business managerchim. med. ling. agentagente assicurativo o di assicurazione insurance agent, broker; agente di borsa stockbroker; agente di cambio (share)broker, stockbroker; agente di commercio sales representative; agente di custodia prison officer BE, prison guard AE; agente del fisco tax inspector; agente immobiliare (real) estate agent, property dealer; agente inquinante pollutant; agente investigativo detective; agente di polizia police officer; (uomo) policeman; (donna) policewoman; agente pubblicitario advertising agent, publicity agent; agente segreto secret agent, intelligence agent; agente speciale special agent. -
9 agente
f. & m.1 agent (representante).agente de cambio (y bolsa) stockbrokeragente comercial brokeragente en exclusiva sole agentagente libre de seguros insurance brokeragente marítimo(a) shipping agent2 officer (funcionario).agente de aduanas customs officeragente doble double agentagente especial special agentagente de inmigración immigration officeragente de policía police officer, policeman, f. policewomanagente secreto secret agentagente de seguridad security officer3 operator.4 factor.5 detective constable.m.agent (causa activa).* * *► adjetivo1 agent1 agent1 agent\agente de cambio y bolsa stockbrokeragente inmobiliario estate agent* * *noun mf.- agente inmobiliario* * *1.agente de negocios — business agent, broker
agente de publicidad — (Com) advertising agent; (Teat) publicity agent
agente de seguridad — [en vuelos comerciales] sky marshal
agente de tránsito — Arg, Méx traffic policeman/policewoman
agente de turismo — travel agent, courier
agente de ventas — sales agent, sales rep, sales representative
agente inmobiliario — estate agent, real estate agent o broker (EEUU), realtor (EEUU)
agente oficial — official agent, authorized agent
agente viajero — commercial traveller, salesman
2.SM (Quím) agent* * *masculino y femenino1) (Com, Fin) agent2) (frml) ( funcionario) employee3) agente masculino (Med, Tec, Ling) agent* * *= agent, instrumentality, officer, broker, enforcer.Ex. These forms usually provide space for the user or his agent to enter the relevant information.Ex. But there are signs of a change as new and powerful instrumentalities come into use.Ex. All officers were remorseful about taking a life but all would make the same decision again if necessary.Ex. Above all, the information manager is a resource manager as well as a kind of broker between increasingly complex information technology and managers/users.Ex. They merely act as a conduit of state funds rather than an enforcer of the rules meant to guarantee the lawful use of those funds.----* agente aglutinante = binder, bonding agent.* agente antiaglutinante = anti-caking agent.* agente antiapelmazante = anti-caking agent.* agente bibliotecario = library agent.* agente biológico = biological agent.* agente cancerígeno = carcinogen.* agente comercial = commercial vendor.* agente de absorción = absorber.* agente de bolsa = stockbroker, market trader, stock market trader, share market trader.* agente de búsqueda = intelligent search agent, search agent.* agente de cambio = agent of(for) change, force for change, force of change.* agente de fermentación = leavening agent, leavening, raising agent.* agente del cambio = change agent.* agente del orden = law enforcement officer, law-enforcement official, law enforcer.* agente de noticias web = newsbot.* agente depresivo = downer, depressant.* agente de seguros = insurance agent, insurer, insurance broker.* agente de viajes = travel agent.* agente estresante = stressor.* agente extranjero = foreign agent.* agente federal = federal agent.* agente furtivo = infiltrator.* agente informático = software agent.* agente inmobiliario = realtor.* agente inteligente = intelligent agent, mining agent, intelligent search agent, search agent.* agente inteligente de compras = shopping agent.* agente irritante = irritant, allergen.* Agente Naranja = Agent Orange.* agente neutralizador = neutralising agent.* agente oxidante = oxidant, oxidising agent.* agente patógeno = pathogen.* agente provocador = agent-provocateur.* agente químico = chemical agent.* agente reactivo = reagent.* agente secador = drying agent.* agente secreto = undercover agent, secret agent.* agentes federales, los = feds, the.* hacerse agente secreto = go undercover.* * *masculino y femenino1) (Com, Fin) agent2) (frml) ( funcionario) employee3) agente masculino (Med, Tec, Ling) agent* * *= agent, instrumentality, officer, broker, enforcer.Ex: These forms usually provide space for the user or his agent to enter the relevant information.
Ex: But there are signs of a change as new and powerful instrumentalities come into use.Ex: All officers were remorseful about taking a life but all would make the same decision again if necessary.Ex: Above all, the information manager is a resource manager as well as a kind of broker between increasingly complex information technology and managers/users.Ex: They merely act as a conduit of state funds rather than an enforcer of the rules meant to guarantee the lawful use of those funds.* agente aglutinante = binder, bonding agent.* agente antiaglutinante = anti-caking agent.* agente antiapelmazante = anti-caking agent.* agente bibliotecario = library agent.* agente biológico = biological agent.* agente cancerígeno = carcinogen.* agente comercial = commercial vendor.* agente de absorción = absorber.* agente de bolsa = stockbroker, market trader, stock market trader, share market trader.* agente de búsqueda = intelligent search agent, search agent.* agente de cambio = agent of(for) change, force for change, force of change.* agente de fermentación = leavening agent, leavening, raising agent.* agente del cambio = change agent.* agente del orden = law enforcement officer, law-enforcement official, law enforcer.* agente de noticias web = newsbot.* agente depresivo = downer, depressant.* agente de seguros = insurance agent, insurer, insurance broker.* agente de viajes = travel agent.* agente estresante = stressor.* agente extranjero = foreign agent.* agente federal = federal agent.* agente furtivo = infiltrator.* agente informático = software agent.* agente inmobiliario = realtor.* agente inteligente = intelligent agent, mining agent, intelligent search agent, search agent.* agente inteligente de compras = shopping agent.* agente irritante = irritant, allergen.* Agente Naranja = Agent Orange.* agente neutralizador = neutralising agent.* agente oxidante = oxidant, oxidising agent.* agente patógeno = pathogen.* agente provocador = agent-provocateur.* agente químico = chemical agent.* agente reactivo = reagent.* agente secador = drying agent.* agente secreto = undercover agent, secret agent.* agentes federales, los = feds, the.* hacerse agente secreto = go undercover.* * *Compuestos:artistic agentsales representative, sales rep ( colloq)● agente de bolsa or de cambiostockbrokerexport agentpatent agentadvertising agentinsurance brokersales agenttravel agent( Inf) intelligent agentliterary agentadvertising agentB ( frml) (funcionario) employeeCompuestos:( period); police officerpolice officersecurity guard(Arg, Méx) agente de tráficoundercover agentspecial agentagent provocateursecret agentC2 ( Ling) agent3 ( Quím) agentagente oxidante/químico oxidizing/chemical agent* * *
agente sustantivo masculino y femenino
1 (Com, Fin) agent;
agente de publicidad advertising agent;
agente de seguros insurance broker;
agente de viajes travel agent
2 (frml) ( funcionario) employee;
agente de tráfico or (Arg, Méx) de tránsito ≈ traffic policeman ( in US), ≈ traffic warden ( in UK);
agente secreto secret agent
agente mf
1 agent
agente de bolsa, stockbroker
agente de seguros, insurance broker
2 (policía: hombre) policeman
(policía: mujer) policewoman
agente de tráfico, traffic policeman
' agente' also found in these entries:
Spanish:
inmobiliaria
- inmobiliario
- judicial
- secreta
- secreto
- acreditado
- alguacil
- cana
- carabinero
- con
- corredor
- marítimo
- policía
- por
- tamarindo
- tira
English:
agent
- banker
- broker
- by
- customs
- estate agent
- free agent
- infiltrator
- insurance agent
- intelligence agent
- of
- officer
- operator
- pc
- police constable
- police officer
- policeman
- policewoman
- press agent
- secret agent
- shipping agent
- show round
- spycatcher
- constable
- detective
- estate
- irritant
- manager
- police
- pollutant
- realtor
- rep
- representative
- stock
- travel
- trooper
* * *♦ nmf1. [representante] agentagente artístico agent [of artiste, actor];agente de bolsa stockbroker;agente de cambio stockbroker;agente comercial broker;agente libre de seguros insurance broker;agente literario literary agent;agente de patentes patent agent;agente de seguros insurance broker;agente teatral theatrical agent2. [funcionario] officeragente de aduanas customs officer;agente doble double agent;agente de inmigración immigration officer;agente de policía police officer, policeman, f policewoman;agente secreto secret agent;agente de seguridad security officer;RP agente de tránsito traffic policeman♦ nm1. [causa activa] agentQuím agente oxidante oxidizing agent; Biol agente patógeno pathogen; Quím agente reductor reducing agent; Quím agente tensioactivo surfactant; Informát agente de usuario user agent2. Gram agent* * *I m agentII m/f agent* * *agente nmf1) : agent2)agente de viajes : travel agent3)agente de bolsa : stockbroker4)agente de tráfico : traffic officer* * *agente n1. (representante) agent -
10 PSO
1) Медицина: Public Service Obligations2) Американизм: Provide Stamps Only, Purchasing And Supply Online3) Спорт: Putnam Special Olympics, penalty shoot-out( послематчевые пенальти) (футб.)4) Военный термин: Performance Structure Oriented, Personnel Security Office, Post Security Officer, Protective Structure Only, personnel security officer, personnel selection officer, pilot systems operator, political survey officer, primary standardization office, principal scientific officer, procurement services office, product support organization, provisions supply office, public safety officer, publications supply officer, publicity security officer6) Экономика: ( production supply organization) организация поставок продукции7) Сокращение: Peace Support Operation, Personal Staff Officer, Pilot Systems Officer (USAF), Postman's Sorting Office, Postman's Sub Office, Procurement Service Office (obsolete), Protective Service Operations, Power Switch-Over (Unit)8) Университет: Post Secondary Option, Psychology Student Organization9) Фирменный знак: Professional Services Organization, Public Service Of Oklahoma10) Образование: Parent School Organization11) Программирование: Punch System Operator12) Нефть и газ: public supply obligation13) Фантастика Phantasy Star Offline -
11 pso
1) Медицина: Public Service Obligations2) Американизм: Provide Stamps Only, Purchasing And Supply Online3) Спорт: Putnam Special Olympics, penalty shoot-out( послематчевые пенальти) (футб.)4) Военный термин: Performance Structure Oriented, Personnel Security Office, Post Security Officer, Protective Structure Only, personnel security officer, personnel selection officer, pilot systems operator, political survey officer, primary standardization office, principal scientific officer, procurement services office, product support organization, provisions supply office, public safety officer, publications supply officer, publicity security officer6) Экономика: ( production supply organization) организация поставок продукции7) Сокращение: Peace Support Operation, Personal Staff Officer, Pilot Systems Officer (USAF), Postman's Sorting Office, Postman's Sub Office, Procurement Service Office (obsolete), Protective Service Operations, Power Switch-Over (Unit)8) Университет: Post Secondary Option, Psychology Student Organization9) Фирменный знак: Professional Services Organization, Public Service Of Oklahoma10) Образование: Parent School Organization11) Программирование: Punch System Operator12) Нефть и газ: public supply obligation13) Фантастика Phantasy Star Offline -
12 Presse
Presse f MEDIA, POL, V&M press • der Presse zuspielen MEDIA, POL leak to the press* * *f <Medien, Pol, V&M> press ■ der Presse zuspielen <Medien, Pol> leak to the press* * *Presse
press, papers, journalism, newspaperdom, fourth estate, (Kritik) press review, (Pressevertreter) newspapermen, journalists, press[men], (Schule) cramming establishment, cram shop, crammer;
• durch die [Mitwirkung der] Presse through the medium of the press;
• eben aus der Presse fresh from the press;
• in der Presse printing;
• die Presse the prints (US);
• ausgehaltene (bezahlte) Presse kept press;
• gesamte ausländische Presse all foreign newspapers;
• bestechliche Presse corrupt press;
• deutschsprachige Presse German-language press;
• konservative Presse press establishment;
• örtliche Presse local press;
• regierungsfeindliche Presse papers opposed to the government;
• schlechte Presse bad press;
• sensationslüsterne Presse yellow press;
• überregionale Presse national press;
• Presse jeglicher Art newspapers of every shade;
• j. in der Presse angreifen to attack s. o. down in the papers;
• in der Presse über eine Hauptversammlung berichten to cover a meeting of shareholders;
• Presse bestechen to subsidize the press;
• Presse auf den Plan bringen to round up the media;
• gute Aufnahme in der Presse finden to be favo(u)rably noticed by the press;
• für die Presse freigeben to release to the press;
• gute Presse haben to have (receive) a good press;
• schlechte Presse haben to knock (US sl.);
• mit der Presse ständig Verbindung halten to liaise with the press;
• Presse knebeln to muzzle the press;
• Presse mundtot machen to gag (suppress) the press;
• sich der Presse stellen to be available for the press;
• freie Presse unterdrücken to suppress the press;
• in der Presse erwähnt werden to figure in the press, (ausführlich) to get a very substantial coverage;
• etw. der Presse zuspielen to leak s. th. into the press;
• Presseabkommen press arrangement;
• Presseabteilung press department, publication division;
• Presseagent news agent, space bandit (sl.);
• Presseagentur press agency (association), news (press) service;
• Presseamt Central Office of Information (Br.), government information office;
• Presseankündigung press notice;
• umfassende Pressearbeit full press releases;
• Pressearchiv press archives;
• Presseartikel newspaper article;
• Presseattaché press secretary;
• Presseausschnitt press clipping (US) (cutting, Br.);
• Presseausweis press credentials;
• Pressebericht press (newspaper) report;
• entstellte Presseberichte press distortions;
• Presseberichterstatter newspaper (press) correspondent;
• Pressebesichtigung press view;
• Pressebesprechung press conference;
• Pressebetreuung press coverage;
• Pressebewertung von Software (Computer) software rating;
• Pressebüro syndicate, press office (bureau, agency);
• Pressechef press-relations counsel, press (publications) officer;
• Pressedienst news (press) service, news agency, press association;
• Presseeinrichtungen press facilities;
• Presseempfang reception of the press;
• Presseenthüllung press disclosure;
• Presseerklärung press statement;
• Presseerklärung abfassen to write a statement for the press;
• Presseexemplar press (review) copy;
• Pressefehde paper war[fare], press controversy;
• Pressefeldzug press campaign;
• Pressefoto press photo;
• Pressefotograf press photographer;
• Pressefreigabe press release;
• Pressefreiheit liberty (freedom) of the press, press freedom;
• Pressegalerie press gallery (Br.);
• Pressegesetz press law (bill);
• fernsehübertragenes Pressegespräch televised conversation with the press;
• vertrauliches Pressegespräch off-the-record press conference;
• Presseinformation press briefing;
• vertrauliche Presseinformation inside dope (sl.);
• Presseinterview press interview;
• Presseinterview ablehnen to refuse to give an interview to journalists;
• Pressekabine press box;
• Pressekarte press credentials;
• Presseklub press club;
• Pressekommentar press commentary;
• Pressekonferenz press (news) conference, press briefing;
• durchs Fernsehen übertragene Pressekonferenz [live] televised press conference;
• Pressekonferenz ohne besonderen Anlass on-the-record press conference;
• Pressekontingent press contingent, pool;
• Pressekontroverse press controversy;
• Pressekreise segments of the press;
• Pressekrieg paper war[fare];
• Presseliste press list;
• Presseloge press box;
• Pressemappe press kit;
• Pressematerial press material;
• freigegebenes Presse material, Pressemitteilung hand-out, press release;
• Pressemeldung press item;
• Pressemitarbeiter press assistant;
• Pressenachrichten press news (items, communications);
• letzte Pressenachrichten stop-press news;
• Pressenotiz newspaper announcement, handout, press release (item, note, notice), news release;
• Pressenotiz herausgeben to release a text for publication;
• Pressepolemik press controversy;
• Presseprogramm press program(me);
• Presserat press council;
• Pressereferent information (press) officer, press-relations counsel;
• sich durch die Mühlen des Presserummels drehen lassen to put o. s. through all the publicity hops (sl.);
• Pressesatzung press charter;
• Presseschau press review;
• Pressespekulationen auslösen to cause speculations in the press;
• Pressesprecher official spokesman;
• Pressestelle press office;
• Pressestimmen press quotations (comments);
• ausländische Pressestimmen extract of foreign newspapers;
• Pressestoff liefern to get into the papers;
• Pressesyndikat news syndicate;
• Pressetätigkeit press activities;
• Pressetelegramm press message;
• Presseüberwachung control of newspapers;
• Presseunterrichtung press orientation;
• Presseverband press association (US);
• Presseverbindungen press relations;
• Presseverlautbarung press release, handout, (für die Regionalpresse) home-town release;
• Presseverlautbarung herausgeben to release a statement to the press;
• Pressevertreter representative (member) of the press, press agent (representative);
• Pressevorschau press preview;
• Pressewerbung press publicity;
• Pressewesen journalism, press;
• Pressezar press tycoon, newspaper magnate;
• Pressezeichner cartoonist (US);
• Pressezensur censorship of the press, news censorship;
• Pressezentrum press center (US) (centre, Br.);
• Pressezitate press quotations. -
13 PSO
PSO, personnel security officer————————PSO, personnel selection officer————————PSO, pilot systems operator————————PSO, political survey officer————————PSO, primary standardization officeуправление [отдел] стандартизации основного вооружения и техники————————PSO, Бр principal scientific officer————————PSO, procurement services officeуправление [отдел] закупочных служб————————PSO, product support organization————————PSO, provisions supply office————————PSO, public safety officer————————PSO, publications supply officer————————PSO, publicity security officerEnglish-Russian dictionary of planing, cross-planing and slotting machines > PSO
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14 Leiter
Leiter I f 1. GEN ladder (Karriereleiter); 2. IND, LOGIS ladder Leiter II m MGT, PERS manager, MGR, manageress, director, dir., chief, head (einer Abteilung, eines Bereichs)* * *Leiter(in)
leader, guide, manager, head, director, chief, master, executive head, (Arbeitnehmer) executive (US), (Bank) governor (Br.);
• geschäftsführender Leiter[in] acting manager;
• kaufmännischer Leiter[in] business (commercial) manager, (Warenhaus) merchandise manager, front desk (US);
• künstlerischer Leiter[in] (Werbeagentur) art director;
• stellvertretender Leiter[in] assistant (deputy) manager;
• technischer Leiter[in] managing engineer, technical director (manager);
• verantwortlicher Leiter[in] acting manager, responsible head;
• Leiter[in] einer Abteilung head of a department, department head, departmental manager;
• Leiter[in] der Abteilung Absatzförderung marketing manager;
• Leiter[in] einer Bank manager of a bank;
• Leiter[in] einer Behörde head (chief) of an agency (US);
• Leiter[in] eines Betriebes chief manager;
• Leiter[in] einer Bezirksgeschäftsstelle district registrar;
• Leiter[in] der Datenverarbeitung data-processing manager;
• Leiter[in] einer Delegation leader (head) of a delegation;
• Leiter[in] eines Dezernats chief of a branch;
• Leiter[in] einer Dienststelle chief of an agency (US);
• Leiter[in] der Einkaufsabteilung purchasing manager;
• Leiter[in] der Ein- und Verkaufsabteilung merchandise manager;
• Leiter[in] der Exportabteilung export manager (director);
• Leiter[in] der Finanzplanung budget officer;
• Leiter[in] des Finanz- und Rechnungswesens finance (financial) manager (Br.), (AG) treasurer of a corporation (US);
• alleiniger Leiter[in] einer Firma sole proprietor;
• Leiter[in] der Gestaltung (Werbeagentur) art director;
• Leiter[in] des Grundbuchamtes chief land registrar (Br.);
• Leiter[in] einer Güterabfertigungsstelle freight agent (US);
• Leiter[in] der Haushaltsabteilung budget director;
• Leiter[in] der Instandhaltungsabteilung maintenance manager;
• Leiter[in] einer Kopffiliale [etwa] area superintendent;
• Leiter[in] der Kraftfahrzeugversicherungsabteilung motor manager;
• Leiter[in] der Kreditabteilung credit manager, chief loan officer;
• Leiter[in] der Lebensversicherungsabteilung life manager;
• Leiter[in] der Marktforschung information manager;
• Leiter[in] einer Niederlassung branch manager;
• Leiter[in] der Personalabteilung personnel director, staff executive;
• Leiter[in] der Planungs- und Kontrollabteilung controller;
• Leiter[in] der Presseabteilung (Pressestelle) press officer;
• Leiter[in] der Public-Relations-Abteilung public-relations director;
• Leiter[in] des Rechnungswesens accounting supervisor;
• Leiter[in] der Rechtsabteilung head of the legal department;
• Leiter[in] des Seeversicherungsgeschäftes marine manager;
• Leiter[in] des Stadtrechtsamtes city attorney (US);
• kommissarischer Leiter[in] der Stadtverwaltung township trustee;
• Leiter[in] der Steuer- und Devisenabteilung tax and exchange controller;
• Leiter[in] des [Straßen]verkehrsamtes traffic manager (director);
• Leiter[in] der Streuungsabteilung (Werbeagentur) media director;
• Leiter[in] des betrieblichen Unfallschutzes safety supervisor;
• Leiter[in] der Verkaufsabteilung director of sales, sales manager;
• Leiter[in] der Verkaufsförderung sales-promotion manager, merchandising director;
• Leiter[in] der Versandabteilung shipping manager (clerk) (US);
• Leiter[in] der Vertriebsabteilung marketing director, distribution manager;
• Leiter[in] der Warenzeichenabteilung trademarks officer;
• Leiter[in] der Werbeabteilung advertising manager, publicity director;
• künstlerischer Leiter[in] einer Werbeagentur creative director. -
15 Leiterin
Leiterin f s. → Leiter* * *Leiter(in)
leader, guide, manager, head, director, chief, master, executive head, (Arbeitnehmer) executive (US), (Bank) governor (Br.);
• geschäftsführender Leiter[in] acting manager;
• kaufmännischer Leiter[in] business (commercial) manager, (Warenhaus) merchandise manager, front desk (US);
• künstlerischer Leiter[in] (Werbeagentur) art director;
• stellvertretender Leiter[in] assistant (deputy) manager;
• technischer Leiter[in] managing engineer, technical director (manager);
• verantwortlicher Leiter[in] acting manager, responsible head;
• Leiter[in] einer Abteilung head of a department, department head, departmental manager;
• Leiter[in] der Abteilung Absatzförderung marketing manager;
• Leiter[in] einer Bank manager of a bank;
• Leiter[in] einer Behörde head (chief) of an agency (US);
• Leiter[in] eines Betriebes chief manager;
• Leiter[in] einer Bezirksgeschäftsstelle district registrar;
• Leiter[in] der Datenverarbeitung data-processing manager;
• Leiter[in] einer Delegation leader (head) of a delegation;
• Leiter[in] eines Dezernats chief of a branch;
• Leiter[in] einer Dienststelle chief of an agency (US);
• Leiter[in] der Einkaufsabteilung purchasing manager;
• Leiter[in] der Ein- und Verkaufsabteilung merchandise manager;
• Leiter[in] der Exportabteilung export manager (director);
• Leiter[in] der Finanzplanung budget officer;
• Leiter[in] des Finanz- und Rechnungswesens finance (financial) manager (Br.), (AG) treasurer of a corporation (US);
• alleiniger Leiter[in] einer Firma sole proprietor;
• Leiter[in] der Gestaltung (Werbeagentur) art director;
• Leiter[in] des Grundbuchamtes chief land registrar (Br.);
• Leiter[in] einer Güterabfertigungsstelle freight agent (US);
• Leiter[in] der Haushaltsabteilung budget director;
• Leiter[in] der Instandhaltungsabteilung maintenance manager;
• Leiter[in] einer Kopffiliale [etwa] area superintendent;
• Leiter[in] der Kraftfahrzeugversicherungsabteilung motor manager;
• Leiter[in] der Kreditabteilung credit manager, chief loan officer;
• Leiter[in] der Lebensversicherungsabteilung life manager;
• Leiter[in] der Marktforschung information manager;
• Leiter[in] einer Niederlassung branch manager;
• Leiter[in] der Personalabteilung personnel director, staff executive;
• Leiter[in] der Planungs- und Kontrollabteilung controller;
• Leiter[in] der Presseabteilung (Pressestelle) press officer;
• Leiter[in] der Public-Relations-Abteilung public-relations director;
• Leiter[in] des Rechnungswesens accounting supervisor;
• Leiter[in] der Rechtsabteilung head of the legal department;
• Leiter[in] des Seeversicherungsgeschäftes marine manager;
• Leiter[in] des Stadtrechtsamtes city attorney (US);
• kommissarischer Leiter[in] der Stadtverwaltung township trustee;
• Leiter[in] der Steuer- und Devisenabteilung tax and exchange controller;
• Leiter[in] des [Straßen]verkehrsamtes traffic manager (director);
• Leiter[in] der Streuungsabteilung (Werbeagentur) media director;
• Leiter[in] des betrieblichen Unfallschutzes safety supervisor;
• Leiter[in] der Verkaufsabteilung director of sales, sales manager;
• Leiter[in] der Verkaufsförderung sales-promotion manager, merchandising director;
• Leiter[in] der Versandabteilung shipping manager (clerk) (US);
• Leiter[in] der Vertriebsabteilung marketing director, distribution manager;
• Leiter[in] der Warenzeichenabteilung trademarks officer;
• Leiter[in] der Werbeabteilung advertising manager, publicity director;
• künstlerischer Leiter[in] einer Werbeagentur creative director. -
16 tiedotussihteeri
• pr-officer• public relations officer• publicity agent• information officer• information assistant• information secretary -
17 budget
1. сущ.1)а) фин., учет бюджет, смета, финансовый план (план доходов и расходов на определенный срок; может иметься в виду соответствующий план государства, региона, компании или отдельного домохозяйства)ATTRIBUTES:
municipal budget — муниципальный бюджет, бюджет муниципального образования
national [state\] budget — государственный бюджет
COMBS:
a budget data — бюджетные данные, бюджетная информация
an item in [on\] a budget — статья в бюджете
the budget debate; the debate on the budget — обсуждение бюджета
The budget debate [the debate on the budget\] lasted for two days. — Обсуждение бюджета продолжались два дня.
to submit [present\] a budget — предоставить бюджет на рассмотрение
to pass [approve\] the budget — принять [одобрить, утвердить\] бюджет
The council could refuse to set a legal budget which would result in its being unable to borrow money and pay its employees. — Совет может отказаться от составления официального бюджета, в результате чего не сможет брать кредиты и оплачивать труд своих служащих.
See:consumer budget 1), actual budget, administrative budget, adopted budget, advertising and promotion budget, advertising budget, alternative budget, annual budget, appropriated budget, bottom-up budget, balanced budget, bottom-up budgeting, baseline budget, capital budget, cash budget, civilian budget, Common Budget, complete budget, congressional budget, continuous budget, consolidated budget, consolidated cash budget, construction budget 1), cost of goods manufactured budget, cost of goods sold budget, current budget, defense budget, deficit budget, departmental budget, direct labour budget, direct materials budget, draft budget, executive budget, family budget, federal budget 1), financial budget, fixed assets budget, fixed budget, flexed budget, flexible budget, forecast budget, full-employment budget, functional budget, high-employment budget, household budget, incremental budget, labour budget, lame-duck budget, life-cycle budget, line-item budget, local budget, long-range budget, manufacturing overhead budget, marketing budget, master budget, materials budget, merchandise budget, military budget, national income accounts budget, non-appropriated budget, operating budget, original budget, overhead budget, partial budget, participative budget, performance budget, planned budget, president's budget, production budget, profit budget, pro forma budget, programme budget, promotion budget 1) а), project budget 1) а), proposed budget, publicity budget, purchasing budget, regulatory budget, revised budget, sales cost budget, selling and administrative expense budget, short-range budget, state budget, stock budget, supporting budget, surplus budget, tax expenditure budget, top-down budget, training budget 1) а), travel budget 1) а), Treasury Budget, unbalanced budget, unified budget, zero-based budget, budget analyst, budget balance, budget deficit, budget director, budget surplus, budget accountant, budget allocation, budget analysis, budget analyst, budget assumption, budget authority, budget balance, budget bill, Budget Bureau, budget category, budget classification, budget day, budget deficit, budget director, budget engineer, budget estimates, budget examiner, budget expenditures, budget line, budget message, budget officer, budget planning, budget price, budget process, budget programming, budget proposal, budget receipts, budget report, budget resolution, budget revenues, budget statement, budget variance, budget year, balance the budget, Congressional Budget Office, Financial Statement and Budget Report, off-budget, Office of Management and Budget, on-budget, budgeting, backdoor financing, highlightsб) фин., учет бюджет (план хозяйственный деятельности, выраженный не в денежных, а в натуральных единицах; напр., план производства, в котором данные о количестве использованных материалов, запасов незавершенного производства на конец и начало планируемого периода и количестве готовой продукции приводятся в физических (натуральных) единицах измерения: штуках, килограммах и т. п.)See:production budget, labour budget, materials budget, stock budget, quantitative budget, purchasing budget, budget accountant2) фин., учет бюджет (сумма, выделенная на реализацию какой-л. программы, осуществление проекта или покрытие каких-л. целевых расходов)ATTRIBUTES:
tight budget — напряженный [ограниченный, стесненный\] бюджет
to exceed [stretch\] a budget — выходить за пределы бюджета
to cut [reduce\] a budget — урезать [сократить\] бюджет
See:advertising budget, construction budget 2), consumer budget 2), administrative budget, budget level, advertising and promotion budget, federal budget 1), training budget 1) б), travel budget 1) б), total budget, publicity budget, promotion budget 1) б), project budget 1) б) budget constraint3) фин., учет бюджет, бюджетный фонд* (единый пул средств, образуемый в течение данного периода и предназначенный для покрытия ряда расходов)To get reimbursed from our budget for purchases, you must fill out a voucher form. — Чтобы получить возмещение стоимости покупки из нашего закупочного фонда, вы должны заполнить подтверждающий документ.
4) эк. прир. баланс (схема движения какого-л. ресурса и оценка его запаса на начало и конец периода)energy budget — энергетический баланс (количественное описание энергообмена в физической или экологической системе)
See:5) общ. запас, большое количество.2. гл.If you don't dedicate an adequate budget of time and money to marketing, it's unlikely you'll attract enough customers to sustain and grow your venture. — Маловероятно, что вам удастся привлечь достаточное количество клиентов, чтобы поддерживать и развивать свое предприятие, если вы не выделите на маркетинг достаточное количество времени и денег.
фин., учет намечать, планировать, составлять бюджет [смету\], бюджетировать; предусматривать [выделять\] в бюджете, ассигновать по бюджету (выделять в бюджете сумму на какую-л. цель)to budget expenditures — составлять бюджет [смету\] расходов
The council is budgeting for a 25% increase in expenditure on roads. — Совет планирует двадцатипятипроцентное увеличение расходов на дороги.
How will I know how much to budget for my entire cruise vacation? — Как я узнаю, какие средства нужно выделить на весь круиз?
The university had to budget for an increase in the number of students. — Университету пришлось предусмотреть в бюджете средства на увеличение числа студентов.
See:3. прил.1) эк. дешевый, недорогой; экономичныйbudget price — низкая [невысокая\] цена
Syn:See:budget price 1)2) общ. малобюджетный, имеющий ограниченный бюджет, с ограниченными средствамиSee:
* * *
бюджет: 1) детальный план (предполагаемые размеры) расходов и доходов правительства на новый финансовый год; 2) прогноз финансового положения предприятия (компании) в течение определенного периода; расчет материальных затрат и потребностей; обычно расчет идет от бюджета производства и материальных затрат к наличному бюджету и далее - к расчетному балансу компании и счету прибылей; 3) смета расходов и доходов по проекту, мероприятию; см. balanced budget; 4) экономичный, на основе продуманного бюджета, дешевый (напр., бюджетный отдых (budget holiday)).* * *• /vt/ ассигновать• бюджет* * *бюджет; смета; финансовая смета; планируемые расходы; план по расходам; план по расходам и доходам. Детальная смета финансовой деятельности, например, рекламный бюджет (смета расходов на рекламу), план сбыта, бюджет капиталовложений (смета инвестиций в основной капитал) . ассигновать; предусматривать в бюджете Словарь экономических терминов .* * *Финансы/Кредит/Валюта-----роспись денежных доходов и расходов государства, предприятия на определенный период, утвержденный в законодательном порядке см. bdgt-----количественное выражение плана, помощь для его координации и воплощения -
18 агент по рекламе
1) General subject: press agent, press-agent (спектаклей, концертов и т.п.), public relations man, publicist, publicity agent, publicity man, public man2) American: drumbeater3) Economy: advertising agent4) Diplomatic term: publicly man5) Makarov: public relations officer -
19 public relations
(PR)n рек., марк. зв'язки з громадськістю; організація громадської думки; представницькі функції; піар; a піарівськийформування позитивних настанов та переконань широких соціальних кіл щодо підприємств, установ, організацій чи окремих осіб; ♦ серед засобів популяризації через громадські зв'язки найефективнішими є: публічність (publicity); організація спеціальних подій, напр. конференцій, конкурсів тощо; виступи керівників підприємств на торговельних, промислових та ін. форумах; публікація рекламних або іміджевих брошур, аудіовізуальних матеріалів, щорічних звітів-оглядів тощо═════════□═════════marketing public relations діяльність у галузі громадських зв'язків; public relations advertising рекламування громадських зв'язків; public relations agency агентство громадських зв'язків; public relations briefing інструктаж стосовно громадських зв'язків; public relations budget бюджет забезпечення сприятливої громадської думки; public relations campaign піар-кампанія; public relations company компанія у галузі громадських зв'язків; public relations consultant спеціаліст з громадських зв'язків; public relations department відділ громадських зв'язків; public relations exercise захід у галузі громадських зв'язків; public relations machine склад персоналу відділу громадських зв'язків; public relations manager керівник відділу громадських зв'язків; public relations officer службовець відділу громадських зв'язків; public relations personnel персонал відділу громадських зв'язків; public relations proposal пропозиція з організації громадських зв'язків; public relations strategy стратегія громадських зв'язківpublic relations ‡ A. four principles of marketing (386)▹▹ publicity* * *скор. PRзв'язки з громадськістю; робота з громадськістю; організація громадської думки; формування громадської думки -
20 flack
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